Small businesses can still benefit from social media

Small business owners in Texas and across the country are increasingly optimistic about the future of their small businesses. In the 2018 Small Business Index for the third quarter of 2018, polls showed a 15-year high in optimism among business owners. The score marks its highest point since the index began in 2003. Of the small business owners who were surveyed, 78 percent said that their financial situation was at least somewhat good. In addition, 69 percent said that they had a positive cash flow while 77 percent anticipated that 2019 would also be a good financial year.

When surveyed, only 54 percent of these small business owners said that they planned to put energy into increasing the online visibility or activities of their firms. While this figure still represents a majority of respondents, it also indicates that online initiatives are less central than they were in recent years. There has been significant negative publicity about social media, and major firms like Snapchat, Twitter and Facebook have recorded either a declining user base or slowing expansion. This may lead a number of entrepreneurs to focus on other aspects of development instead.

However, social media can still be a viable way for a small business to develop and grow revenue. By keeping an active social media presence, business owners not only can advertise, but they also can provide a quick, easy way for customers to contact them. Many customers may be more likely to send a Twitter or Facebook message than call or send an email.

Advertising and social media are two of the many areas in which small business owners can seek to expand. A lawyer who is experienced with ongoing business law issues can work with entrepreneurs who are starting new enterprises to ensure that all business formation formalities are handled properly.

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